privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided in the following processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our website without providing any personal data.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.
Contact details

Person responsible
Contact us on request. The contact details of the data controller can be found in our legal notice.

Proactive contact by the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The purpose of data processing is to process and respond to your contact request.

If the contact is made for the purpose of implementing pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.

You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.

Your data will be passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is kept to a minimum.

Advertising reviews

Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, email address, comment text) to the extent that you provide it. The processing serves the purpose of enabling comments to be made and comments to be displayed. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, only the name you have provided will be published.

Use of your personal data for sending postal advertising
We use your personal data (name, address), which we have received as part of the sale of a product or service, to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. You can find the contact details for exercising your objection in the legal notice.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Mailing service provider

Forwarding of the e-mail address to shipping companies for information about the shipping status
We will pass on your e-mail address to the shipping company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you of the shipping status by e-mail. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Payment service provider credit report

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)

Use of Amazon Payments
We use the Amazon Payments payment service of Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The purpose of data processing is to be able to offer you payment via the Amazon Payments payment service.

To integrate this payment service, it is necessary for Amazon Payments to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
This data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
By selecting and using “Amazon Payments”, the data required for payment processing will be transmitted to Amazon Payments in order to fulfill the contract with you with the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490 (https://pay.amazon.com/de/help/201212490)

Data collection and processing, identity and credit check when selecting Billpay payment methods
If you choose one of the payment options offered by our partner Billpay GmbH (Zinnowitzer Str. 1, 10115 Berlin; “Billpay”), you will be asked during the ordering process to consent to the transmission of the data required for processing the payment and for an identity and credit check to Billpay. If you give your consent, your data (first and last name, street, house number, zip code, city, date of birth, telephone number and, in the case of purchase by direct debit, the specified account details) as well as the data in connection with your order will be transmitted to Billpay. The data processing serves the purpose of offering the payment method purchase on account and the credit check required for this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. For the purpose of its own identity and credit checks, Billpay or partner companies commissioned by Billpay transmit data to credit agencies (credit agencies) and receive information from them and, if applicable, creditworthiness information based on mathematical-statistical procedures, the calculation of which includes address data, among other things. Further information on this and on the credit agencies used can be found in the data protection provisions https://www.billpay.de/allgemein/datenschutz/
(https://www.billpay.de/allgemein/datenschutz/) of Billpay GmbH. The provision of the data is necessary for the conclusion of the contract with the payment method requested by you. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Use of personal data when selecting Klarna as payment method
If you have opted for Klarna's payment services Klarna Invoice and/or Klarna Installment Purchase as a payment option, you have consented to us collecting and transmitting to Klarna the following personal data necessary for the processing of the invoice purchase and an identity and credit check, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number as well as the data necessary for the processing of the invoice purchase in connection with the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the credit check required for this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation.
This data is transmitted so that Klarna can create an invoice and carry out an identity and credit check to process your purchase with the invoice processing you have requested. Klarna requires the buyer's personal data in order to obtain information from credit agencies for the purpose of identity and credit checks. In Germany, these may be the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Wirtschaftsinformationen GmbH & Co. KG, P.O. Box 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, execution or termination of the contractual relationship, Klarna also collects and uses information on the buyer's previous payment behavior and probability values for this behavior in the future, in addition to an address check. The calculation of these score values by Klarna is carried out on the basis of a scientifically recognized mathematical-statistical procedure. Klarna will also use your address data for this purpose. If this calculation shows that you are not creditworthy, Klarna will inform you immediately.

Revocation of the use of personal data vis-à-vis Klarna
1. you can withdraw your consent to the use of personal data from Klarna at any time. However, Klarna may still be entitled to process, use and transmit the personal data if this is necessary for the contractual payment processing by Klarna's services, is required by law or is required by a court or authority.
2. you can of course obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish to do so or wish to inform Klarna of changes to the data stored, you can contact datenschutz@klarna.de.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:
Chrome browser: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen)
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.

Analysis of advertising tracking

Use of Google Analytics
On our website, we use the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The following information may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities.The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.

Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de (https://tools.google.com/dlpage/gaoptout?hl=de)
To prevent data collection and storage by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics (javascript:gaOptout()).
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html (https://www.google.com/analytics/terms/de.html) or at https://www.google.de/intl/de/policies/ (https://www.google.de/intl/de/policies/) and at https://policies.google.com/technologies/cookies?hl=de (https://policies.google.com/technologies/cookies?hl=de).

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Facebook Inc (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website. The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. The Facebook remarketing tag has been implemented on the website for this purpose. This tag is used to establish a direct connection to the Facebook servers when the website is visited. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines. Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR. You can deactivate the remarketing function “Custom Audiences” here (). For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/ (https://www.facebook.com/about/privacy/).

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
You can deactivate personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de (https://support.google.com/ads/answer/2662922?hl=de)
Alternatively, you can prevent the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the further opt-out information provided there. You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Plug-ins and other

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses the data of visitors to the websites when they access the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR from the legitimate interest in the needs-based and targeted design of our website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
You can find more information on the collection and use of data by Google in Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). You can also change your settings there in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with the European data protection guidelines.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from the legitimate interest in the needs-based and targeted design of our website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Data subject rights and storage duration

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Article 6(1)(f) GDPR and to processing for the purposes of direct marketing in accordance with Article 21(1) GDPR.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.